Rare Beauty

Creative Director, Photographer, Designer

Rare Beauty’s new campaign, Beauty Framed by You, redefines perfection—not as flawlessness, but as authenticity captured in every moment. Inspired by the art of portraiture and storytelling, the campaign celebrates beauty that transcends trends, highlighting the power of self-expression, confidence, and individuality. Each frame tells a story, and each face is a masterpiece. Whether it’s a candid laugh, a quiet moment of self-reflection, or the bold energy of self-assurance, Rare Beauty is there to enhance—not define—the already existing beauty you hold within.