First Star

Designer

This rebranding campaign revitalizes First Star, a nonprofit dedicated to supporting youth in foster care, through a refreshed visual identity and comprehensive brand system. Designed using Adobe Illustrator and InDesign, the brand book includes a new logo, cohesive typography, and a thoughtful color palette—all grounded in the organization’s emotional and functional mission. From stationery mockups to digital and print collateral, each design element reflects First Star’s core values of resilience, opportunity, and care. The campaign also includes branded promotional items and apparel, maintaining a consistent visual language that is both professional and approachable.